A citation is your business name, address and phone number (NAP) listed on other websites.
Your NAP is basically your digital thumbprint – it’s how Google knows that a website is mentioning your business as opposed to someone else’s. The more times Google sees your thumbprint on reputable websites, the more confident Google is that it’s displaying a reputable business in its search results.
Check out Whitespark’s definitive list of The Best Citation Sources by Category for the USA.
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