The term Website Design is rather new in our dictionary.


Website design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors


We are not sure which is more confusing, the above photo or the above definition!

So let’s break it down.

Simply put, website design is the planning and creation of websites. It includes the following ingredients:

Fonts (typography)
White space

If the “right” ingredients are used in the overall design of your new website, then the outcome is magical and very fitting. The design will attract potential customers versus scare them away. Poorly designed websites will confuse and irritate your visitors and, this means you have created a needless friction point for them.

The value of great design

A properly designed website will signal your customers that you are professional, organized, efficient and orderly. Design details matter and, they matter a lot, i.e. as in dollars and cents! Your website affects your bottom line and it’s design reflects negatively or positively upon you and your small business.

Designing your online presentation for the community you serve is part science and part art. It also requires a keen business sense and, an eye for what works and what doesn’t. Your website designer must also understand your audience and your target market. Web designers must also identify key features of the website and the business problems they will solve. A great website design will be intuitive and pleasing to your customers. So do your homework and choose your website design studio well!

Website Design is the first part of the overall development of a website. Visit our web development page and learn more.


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We love working with enthusiastic clients who are as passionate about their business as we are about strategy, design, and development. If that sounds like you, we should talk.