AUTHOR • PUBLISHER • MILITARY VETERAN
PRESCOTT AUTHOR & PUBLISHER
Derek Simmons, a Prescott, Arizona author and publisher, writes veterans benefits books that reveal little known, hidden perks. His company, Veterans State Benefits (dba America’s Warriors Books), has published books for the Arizona and Texas military veterans. Derek is currently writing a book for Montana’s veterans. The company sells their books exclusively on Amazon.
The author reached out to Sierra Vista Websites wanting a new website, website maintenance, social media marketing and online listings, and search engine optimization (SEO).
GOALS and OBJECTIVES
- entice veterans and family members to purchase their books
- design a logo that lends to the overall branding of the company
- design new books covers
- create a showcase for a potentially large series of books
- lend credibility to the author
- personalize the author’s story
- lend credibility to the books
- collect site visitors email addresses for future social media marketing
NEW HIGH-DEFINITION LOGO
The company did not have an existing logo so we crafted them a new logo. The logo specs we defined included:
- Colors: red, white & blue
- Shape & Size: oval
- Text on top: Veterans State Benefits
- Text on bottom: America’s Warriors Book
- Graphics: books
The old website lacked focus, branding and clarity. We designed a new website that would showcase the author’s books and present a more polished look. We think you’ll agree!
NEW BOOK COVERS
The company’s book covers were outdated and hard to read. Our Book Cover Designer created beautiful, representative and easy-to-read book covers.
Old Book Covers
New Book Covers
Designers chose the red, white and blue color palette that matched the colors within their new logo.
DISCOVER WHAT WE CAN DO FOR YOU
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We love working with enthusiastic clients who are as passionate about their business as we are about strategy, design, and development. If that sounds like you, we should talk.