Voice-activated speakers were a popular gift this holiday season. And that means in the coming year, people will not only be learning how to use these devices, they’ll be weaving them into their daily lives and routines. We wanted to explore how this emerging technology is shaping consumer behaviors, so we conducted research with people who own a voice-activated speaker. Here are five things we found.
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Source: 5 ways voice assistance is reshaping consumer behavior – Think with Google